Product information write-up

Product information write-up

There are requirements for the online product information from the platforms. Following are the guide lines.The product information form consists of the links to the respective topics. Watch them along the write-up when needed.

Product title:

   Target Audiences

If you try to sell to everyone, then you’ll end up selling to no-one.

Being successful online is all about cultivating as many new customers as possible. With that fact in mind, it’s no wonder that many organizations assume that they should try to share their message with as many different people as possible. After all, the wider your reach, the more potential customers you can get, right? Well…maybe not.

   Long Title
Your product title is the first thing customers, and algorithms, are going to read to find out if the item they are looking at is the item they are looking for.

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Company information:

Brand
On the online platforms, brand names are considered search words. This will help your buyers to find your products.



Header
This marks the starting of the description and gives buyers impression of your brand. Submit the brand and/or company logo to create the header.

Footer
This will contain your company slogan and marks the end of the description.
A widely recognized purpose of a slogan is to communicate information about a company, product, service or candidate, helping people become familiar with and remember what’s available. Ideally, this information differentiates whatever a company or other group is promoting from what competitors might offer.

Website
Most of the online platforms accept website url address. It is good to have a website for users to understand your company and brand. Some sellers use Facebook as the company website.

Product information:

Model number
Model number is an identifier of a product given by its manufacturer. It is a combination of alphabet and numeric for easy identification.
The model number will appear on the order statements. Therefore, it should be easy to relate to the products for order fulfilment.

   Barcode

Barcode is a method of representing data in a visual, machine-readable form. It is used in the inventory process to keep the stock accountable. It is also used in order fulfilment during the collection process by the online platforms.
There are many type of barcode standard in the market. And EAN13 is commonly used.

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Category
There are limitations and standard categories provided by the respective platforms. Do indicate your preference category and it will be listed in the nearest provided by the platforms.

List price
Do your market survey to price the products accordingly. This will affect the sales of the products. Most of the platforms reference to the list price during the promotion. It only allows promotion price to be lower than the current selling price for the pass x month. Therefore setting the right list price is important for the sales.

Offer price
During the promotions, the platforms will accept offer price less than the current selling price. Normally, it's minimum is about 5% of the current selling prices.

Country of origin
Country of origin is referring to the country where the products are made. It is good to indicate correctly but some platforms are optional.

Weight
Weight is required by the platforms to calculate the postage.

Sizes
Beside the weight, packaging size will be measured by the delivery company and charge accordingly.

   Online postages
This application tool calculate the postages with the weight and size. There links to respective delivery service providers for more details.

Certification
It is good to have any form of certificate indicated in the listing. This will give buyers confident to purchase.

Descriptions:

Abstract
Abstract provides a short summary of the products. Normally it is just a few sentances or words. This will give motivation for the buyers to read further. It is good to be short and straight forward.

   Main information

Give as much product information as possible here. When buyers interested in the products, they will want to know the products in details.

User instruction
This is to give the buyers ideas how to use the products. Be more specific in the instruction.

Warning
Give worning if the products need specific instruction to handle and use.

Photos:

Main photo
This is the first image presented in the listing. It is the most important information to capture buyer attention. This will lead the buyers to read further.
Application photos are preferable than product photos.

   Browsing photos
Provide as many photos as possible for buyers to understand.

Application photos
Application photos are better than product photos. It will give buyers idea what is the products and how to use.

Videos:

Company video
It is good to have company video to introduce the company and/brand as a whole. This will not be uploaded in the product listing if there is product video. However, it many be listing somewhere in the product description for marketing.

Prodcut video
It is good to produce a good video for the products. Buyers perfer watching than reading. It gives buyers a better information of the product in a short time. Do keept the video short and sharp. The first 10 seconds should capture the buyers' attention.

Youtube channels
Youtube provides a web base location to hold your videos. Do register an account to hold all your videos. Most of the online platforms accept Youtube videos.

Buyers interface:

Questions and Answers
Most of the platforms provide Q&A session. So, prepare you Q&A in advance and list it together with the product. Also, it is good to post the questions as buyers at the live buyer question at the listing. Most of the buyers would like to see the products feedbacks by other buyers.

   Rating
Rating will be given by buyers. Therefore, the product itself and the delivery services must be good. As seller, what you can do is to provide quality products and healty stock inventory.

Responds
Keep your contact channel open and get ready to respond to the qeustions raised by the buyers. It is good to give the respond in a few minutes or hours. Do not leave the question unanswer over 24 hours.

Product listing forms
This Excel form is used to consolidate all the product information for easy of listing to the various online platforms. To improve the sales, revisit the form and improve on the application photos, write up, videos, and prices.

Look out for video guides in the form.

Still have questions? Chat with the administrator:

	Model number Model number is an identifier of a product given by its manufacturer. It is a combination of alphabet and numeric for easy identification. The model number will appear on the order statements. Therefore, it should be easy to relate to the products for order fulfilment.
	Barcode Barcode is a method of representing data in a visual, machine-readable form. It is used in the inventory process to keep the stock accountable. It is also used in order fulfilment during the collection process by the online platforms. There are many type of barcode standard in the market. And EAN13 is commonly used.
>	Category There are limitations and standard categories provided by the respective platforms. Do indicate your preference category and it will be listed in the nearest provided by the platforms.
	List price Do your market survey to price the products accordingly. This will affect the sales of the products. Most of the platforms reference to the list price during the promotion. It only allows promotion price to be lower than the current selling price for the pass x month. Therefore setting the right list price is important for the sales.
	Offer price During the promotions, the platforms will accept offer price less than the current selling price. Normally, it's minimum is about 5% of the current selling prices.
	Country of origin Country of origin is referring to the country where the products are made. It is good to indicate correctly but some platforms are optional.
	Weight Weight is required by the platforms to calculate the postage.
	Sizes Beside the weight, packaging size will be measured by the delivery company and charge accordingly.
	Online postages This application tool calculate the postages with the weight and size. There links to respective delivery service providers for more details.
	Certification It is good to have any form of certificate indicated in the listing. This will give buyers confident to purchase.

	Abstract Abstract provides a short summary of the products. Normally it is just a few sentances or words. This will give motivation for the buyers to read further. It is good to be short and straight forward.
	Main information Give as much product information as possible here. When buyers interested in the products, they will want to know the products in details.
	User instruction This is to give the buyers ideas how to use the products. Be more specific in the instruction.
	Warning Give worning if the products need specific instruction to handle and use.

	Main photo This is the first image presented in the listing. It is the most important information to capture buyer attention. This will lead the buyers to read further. Application photos are preferable than product photos.
	Browsing photos Provide as many photos as possible for buyers to understand.
	Application photos Application photos are better than product photos. It will give buyers idea what is the products and how to use.

	Company video It is good to have company video to introduce the company and/brand as a whole. This will not be uploaded in the product listing if there is product video. However, it many be listing somewhere in the product description for marketing.
	Prodcut video It is good to produce a good video for the products. Buyers perfer watching than reading. It gives buyers a better information of the product in a short time. Do keept the video short and sharp. The first 10 seconds should capture the buyers' attention.
	Youtube channels Youtube provides a web base location to hold your videos. Do register an account to hold all your videos. Most of the online platforms accept Youtube videos.

	Questions and Answers Most of the platforms provide Q&A session. So, prepare you Q&A in advance and list it together with the product. Also, it is good to post the questions as buyers at the live buyer question at the listing. Most of the buyers would like to see the products feedbacks by other buyers.
	Rating Rating will be given by buyers. Therefore, the product itself and the delivery services must be good. As seller, what you can do is to provide quality products and healty stock inventory.
	Responds Keep your contact channel open and get ready to respond to the qeustions raised by the buyers. It is good to give the respond in a few minutes or hours. Do not leave the question unanswer over 24 hours.